BabyBoom respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and safeguard your information.
Information We Collect
Checkout Information:
- Full name
- Phone number
- Email address (optional)
- Delivery address
- Payment method and transaction details
Browsing Data:
- Products viewed
- Pages visited
- Device information (browser type, operating system)
- IP address
- Approximate location (city/district level)
How We Use Your Information
- Order Fulfillment — To process your order, arrange delivery, and provide customer support
- Communication — To send order confirmations, delivery updates, and customer service messages via SMS, email, or WhatsApp
- Improvement — To understand how customers use our site and improve our products and service
- Marketing (with your consent) — To send promotional offers and newsletters
Tracking Technologies
Google Analytics
We use Google Analytics to track site traffic, user behavior, and conversion patterns. This helps us understand which products are popular and improve your shopping experience.
Meta Pixel
Our Meta Pixel (formerly Facebook Pixel) collects data on site visitors to help us show relevant ads. This allows us to reach you with products you're interested in across Meta platforms.
Google Tag Manager
Google Tag Manager helps us manage and measure our marketing campaigns and site performance.
Your Consent
By using our website and checking out, you consent to:
- Collection of browsing and transaction data
- Use of cookies and tracking pixels for analytics and marketing
- Delivery of marketing communications if you've opted in
You can control cookie preferences in your browser settings.
Data Protection
- Your checkout data is transmitted using secure HTTPS encryption
- Payment information is processed by secure, PCI-compliant payment gateways
- We do not store complete credit card or payment details
- Your phone number and address are used only for order fulfillment and customer contact
Third Parties
We may share your information with:
- Courier Partners — Delivery address and contact for shipping
- Analytics Services — Google Analytics and Meta (data is anonymized where possible)
- Email/SMS Services — For transactional and marketing messages
- Ad Networks — For retargeting and conversion tracking (anonymized data only)
We do not sell or rent your personal data to unauthorized third parties.
Your Rights
- You may unsubscribe from marketing emails by clicking "Unsubscribe" in any message
- You can request information about what data we hold about you
- You can request deletion of your account and associated data
Cookies
Our site uses cookies for:
- Maintaining your shopping cart and session
- Remembering your preferences
- Analytics and tracking
- Advertising and remarketing
Most browsers allow you to refuse cookies or alert you when cookies are sent.
Contact & Grievances
If you have privacy concerns or wish to exercise your data rights:
Email: privacy@babyboombd.com WhatsApp: +880 1700 000 000 Mailing Address: BabyBoom, Dhaka, Bangladesh
Changes to This Policy
We may update this privacy policy periodically. We will notify you of significant changes via email or a prominent notice on our website.
Last Updated: July 22, 2026
At BabyBoom, your trust is precious to us. We handle your information with the same care we put into our products.